We have fought this all the way, as part of the Sport Nutrition Alliance but it was always an uphill struggle. I’m afraid we’re too small a community to carry votes. So the pasties were saved but “sports drinks that are marketed as products designed to enhance physical performance” will lose their zero rating and get the 20% VAT* rate. Exactly what we will do is slightly commercially sensitive but we can say that we cannot avoid putting some prices up.
*VAT = Moms






